Tools Commercial: Optimizely, Adobe Target, SiteSpect Open Source: Wasabi, Proctor, PlanOut
- Trebuchet - Airbnb - Launch Features at users - https://github.com/airbnb/trebuchet
- Wasabi - A/B Testing Platform - https://github.com/intuit/wasabi
Intuit Wasabi https://www.youtube.com/watch?v=_HtvJwBPUqk&feature=youtu.be
Tool characteristics: Marketing vs Product (Content and UI vs features and make in-product changes) How much engineering is involved? - Covered Sensitive data? - maybe yes, depends if PII will be included Platforms and devices do you need to test across? Analytic capabilities, will it provide enough information about customers